'Harry Potter' tour heads to Tokyo as Warner Bros courts more Asia fans

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Hogwarts is coming to Tokyo, as Warner Bros. pushes to expand one of the most successful franchises in literary and cinematic history.

The company showed a preview of a new"Harry Potter" studio tour in the Japanese capital on Wednesday, its first outside the United Kingdom. The experience, which launches this summer, allows fans to wander the sets of Diagon Alley and Platform 9 3/4, and see original props and costumes from the films up close.

"That was one of the easiest decisions for us actually," he said, standing in front of a red Hogwarts Express train emitting gentle puffs of steam."After the United States and after the UK, Japan is the third best area for 'Harry Potter' fandom." The company's existing London tour is already popular with US visitors, Nagler added:"But we weren't having quite as many people from the Asia Pacific region."

 

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