Serial 1, the new Harley-Davidson venture, revealed the first glimpse Tuesday of its electric bicycle, which it says will be for sale in the first half of 2021. Harley-Davidson originally showed off photos of a concept electric bicycle in January 2019, but the company will be a minority shareholder in Serial 1, and venture capitalists will own the majority of the new brand, though Serial 1 declined to reveal the investors.
Serial 1 is led by former Harley-Davidson employees, including Serial 1 president Jason Huntsman, who worked at Harley since 2013, including as the company's director of its internal eBicycle development effort. "It's a perfect storm of circumstances that make e-bicycles really a great solution for the moment," Frank said.
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