Growing up with MILO

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MILO is part of the childhood of many Filipinos, and many of us grew up with it. BrandRap

When I was a child, I used to get up at five in the morning, wash my face, and then prepare three mugs of hot MILO – one for myself and the other two for my sisters. My morning wasn’t complete without it. It not only woke me up from sleep but also provided me with the winning energy to get through the school day.MILO is part of the childhood of many Filipinos, and many of us grew up with it.

As a young girl, my dad encouraged me to develop my skills in basketball, a sport we both loved. He enrolled me in a MILO Summer Sports Clinic, where I spent my school vacations playing basketball with children my age. In these clinics, I learned life values I carry with me until today: discipline, respect, teamwork, and confidence.

MILO has always sought a holistic approach to a healthier lifestyle. The brand considers the varying needs of its consumers and seeks to address these with different solutions such as nutritious drinks to provide the winning energy or sports programs that inculcate the character-forming values they need to pursue their ambitions in life.

Here’s some good news for all of us: MILO is launching its new MILO Less Than 1g Table Sugar. With this new offering, adults who grew up with MILO and the kids of today can have a different way to enjoy the same nutritional goodness MILO provides, at an affordable price of P12 per sachet.

 

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