Gotta catch – and keep – 'em all: Pokemon's enduring legacy

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WATCH: Gotta catch 'em all: Washington hosts Pokémon World Championships. Full story:

GOTTA CATCH 'EM ALL. People peruse Pokemon products during the first day of the 2019 Pokemon World Championships at the Washington Convention Center on August 16, 2019. Photo by Brendan Smialowski / AFP

"I'm 24, but I know I look young," joked Amanda Gunkle, who was decked head-to-toe in the gear of Pikachu, the iconic yellow Pokemon."I've been a fan since my early childhood," she said. The brand, which is currently estimated to be the highest-grossing media franchise ever, produces video games released in pairs every one to two years, alongside a new batch of Pokemon species.

"It's amazing to see parents pass on their cards or pass on their video games to their children," he said.The franchise's popularity is also due to the recent success of smartphone app Pokemon Go, a game that lets players walking the real world hunt virtual Pokemon, as well as the film"Detective Pikachu," which opened in May and has made more than $430 million worldwide.

Now, the whole family plays together, even the youngest boy, who at 4 years old plays alongside his brothers – albeit with a simpler deck.That engagement is a staple of the Pokemon community, with many players developing close friendships, despite only seeing each other at the World Championships once a year.

 

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