Google's iPhone apps such as Maps and YouTube will stop using a tool from Apple Inc that allows them to personalize ads, avoiding a new Apple warning that informs users their browsing is being tracked.
Apple for years has supplied apps with a unique identifier, known as IDFA, to help them link the same user across multiple programs. The code can be essential in determining to whom to show an ad and tracking whether it prompted them to make a purchase. Facebook Inc and other app makers are concerned the warning may discourage users from opting in and cripple ad sales.
Google should stop all tracking activies as it violates alot of aspects of privacy.
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