“Per major area, GMA’s net reach was 95.6% or 54.4 million viewers in Total Luzon; 96.4% in Total Visayas; and 94.9% in Total Mindanao,” the listed media company said in an e-mailed statement, citing data from market researcher Nielsen Phils.GMA used to go head-to-head with ABS-CBN Corp. for free TV reach, but since the nonrenewal of its broadcast franchise in 2020, the latter has become primarily a content company.
The company announced in December last year that it had set aside slightly less than P2 billion for 2022 to cover various projects, including the expansion of its digital transmission network and regional television network. GMA Chairman and Chief Executive Officer Felipe L. Gozon said during the company’s recent special stockholders’ meeting that the network was expecting the momentum it had in the later part of the fourth quarter of 2021 to last into this year.
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