GMA announces Christmas series collaboration with YouTube - BusinessMirror

GMA Public Affairs is set to make the Yuletide season extra special as it presents an original series called Anchoring on Filipinos’ beloved Christmas traditions such as noche buena, simbang gabi, and caroling, among others, the four-part series will feature OFW YouTube content creators who are coming home for the first time since the pandemic.

“GMA Public Affairs champions innovation by creating and sharing stories that resonate with Filipinos wherever they may be. With each story, a connection is made and a message is conveyed.is a way for us to inspire our fellow Kapuso this Christmas season and we are so grateful that the Filipinos’ favorite online platform YouTube continues to support us in these creative and meaningful endeavors,” shared Nessa Valdellon, first vice president of GMA Public Affairs.

“YouTube is all about bringing people and communities together through the shared language of video. We are proud to collaborate with GMA Public Affairs in bringings on YouTube. With this series, we hope that more Filipinos can watch uplifting content online that speaks to the importance of being with our family and loved ones, especially this holiday season,” said Siddharth Srinivasan, head of YouTube Content Partnerships for Singapore, Malaysia and the Philippines.

The project comes on the heels of GMA Public Affairs crossing the 20 million-subscriber milestone on YouTube just last month . Currently, the channel has amassed 12.7 billion views since 2009. It likewise has recorded 1.1 billion hours of watched videos as of this writing. will drop weekly starting this December on the GMA Public Affairs YouTube channel.

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