selling gin, returns to celebrate World Gin Day in true Ginebra fashion. The celebration consists of month-long activities, highlighted by a media launch on June 10 to kick off the nationwide Gin Bar Crawl challenge that started on June 11.Held every second Saturday of June, WGD was first celebrated on June 13, 2009, in Birmingham, England. GSMI led the first WGD celebration in the Asia Pacific region in 2014, coinciding with the 180th anniversary of its flagship brand, Ginebra San Miguel.
During the Gin Bar Crawl, gin lovers were invited to try five specially-concocted signature drinks made with GSMI gin products or buy a GSMI featured product at any of the 30 partner establishments nationwide on June 24 and 25 from 6:00 p.m. to 12 midnight.Participants will be given a Gin Passport with five sticker slots. All they need to do is buy the five different signature WGD cocktails from the partner bars and have their Gin Passports stamped with five corresponding stickers.
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