The black truck advertising for"Wilmore Funeral Home" delivered that blunt and unexpected message on Sunday to football fans in downtown Charlotte as they headed to watch the Carolina Panthers play the New Orleans Saints.
"Get vaccinated now" pops up on the site, along with a message that says,"If not, see you soon." The ad agency, BooneOakley, had decided it was time to get serious. In North Carolina, vaccination rates lag national numbers -- roughly 48.8% of residents are fully vaccinated. Katie Guenther says it certainly did that, calling BooneOakley's approach"pretty smart marketing." She happened to be driving around Charlotte during the game and saw the truck. As it drove in front of her, she could see crowds of people looking at it.
"As a health care organization, they were a little bit, let's just say a little nervous about it," he said."We were nervous about it too to be honest, and how it would go over. But they agreed to let us link to their site and that was phenomenal, because that's what made the whole thing work-- to me, anyway."
Brilliant! 😁
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