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After it sold out last year, the company increased production in China to double the launch volume for the VI that debuted in March, said Yujiro Igarashi, manager of Fujifilm’s professional imaging group. He declined to give details about the production increase, or unit sales. During the COVID years, Fujifilm doubled down on antiviral pills and vaccine operations, but now the cameras have put it back into the spotlight.
A key concept in retro tech is “friction”, where the user is joined with the product through physical touch and interaction, according to Tokyo-based culture writer W. David Marx.Status and Culture.
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