The calendars traditionally mark every day in December of Advent, a time of reflection for Christian believers and of preparation for the Nativity and expected return of Jesus Christ. Retailers’ secular versions generally sport 12, 24, or 25 small, numbered compartments, each with a unique item to be revealed daily leading up to Christmas.
For toddlers, Walmart sells the Baby Shark Advent Calendar, priced at $44.99. Behind 24 little doors are parts for 18 small toys, including a tiny candy-cane slide. “Count down to Fishmas,” the box beckons. UK-based high-end department store Liberty launched its own Advent calendar in 2014, which Ibberson said has become “the most successful and fastest-selling product in its nearly 150-year history.”
“Opening the drawers of this Advent calendar is reminiscent of the experience you get on our beauty floors, in which we take you through the brands and products,” said Marissa Galante Frank, Bloomingdale’s accessories and beauty fashion director.
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