From 'new normal' styles to digital runways: Fashion goes on amid the COVID-19 pandemic

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How is the fashion industry— one of the hardest hit sectors by the COVID-19 lockdowns— coping amid the pandemic?

The COVID-19 pandemic has halted numerous industries— including entertainment, sports, food, retail, and tourism, among others.

Several sectors have started their transitions — with most industries banking on digital platforms. Theater and entertainment shows have leaned on online streaming services, food and beverage industries have amped-up deliveries, while sporting events have decided to resume play in empty arenas.But how is the fashion industry— one of the hardest hit by the lockdowns— coping? CNN Philippines spoke to renowned designer Rajo Laurel to gain more insights about the sector's"new normal.

"You know, life has to go on and we still need to work and we still need to reach out to the people," Laurel said in an interview with"This is the language we know, the language of fashion. So, this is how we express ourselves. We wanted to sort of share how perhaps to begin again - strong," he added.

Laurel said designers would also have to cope with the"new normal"— that is, crafting clothes for communities under lockdown.. So when you're designing you have to think from the waist up. That's one trend," Laurel said.

 

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