The Grammy-nominated South Korean group, which now releases English-language songs too, has topped the album charts several times in the United States.
Many brand ambassadors have starred in advertising campaigns but also popped up in the front row at fashion shows, helping drive buzz on social media, a marketing avenue top luxury brands have invested heavily in. Louis Vuitton's menswear designer Virgil Abloh, known for his streetwear-style creations and who is friends with hip-hop star Kanye West, said the BTS partnership added"a modern chapter to the House, merging luxury and contemporary culture."
Source: Entertainment Trends (entertainmenttrends.net)
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