More Filipinos, even the rich, are keeping their proximity stores, mostly sari-sari stores and small convenient stores and groceries as important source of supply, a trend that is expected to continue during the inflationary period, a new consumer survey revealed.
Since the economy is experiencing inflationary times, Kantar said the lower D and E or the socio-economic classes prefer to go to proximity store and buy only what they need depending on the size of their pockets. “We are seeing a continuing trend , it’s not faltering or decreasing. The small channel is very relevant during the inflationary period,” said Obana.
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