Fendi goes beyond clothes - BusinessWorld Online

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A big bed with a beautiful textured headboard worth more than P2 million. That’s not very easy to ignore.

If one sees a person wearing the bold and brash designs of Fendi, it isn’t easy to look away. The same can be said about the two Fs forming the logo, and perhaps we should say straight away that a house clothed in Fendi wouldn’t be easy to forget either. That’s the promise of the new Fendi Casa showroom, boasting Fendi furniture in a 220 sqm. space at Twenty-Four Seven McKinley in BGC, Taguig.

The new showroom also reflects movements in Europe and FF Design CEO Alberto Da Passano was there to explain Fendi Casa’s new structure.Mr. Da Passano was the former president for Fendi in Europe and the Middle East. He explained that the Fendi Casa license had expired in 2021 with its former partner , and they formed a joint venture with Design Holding, which includes under its portfolio luxury furniture brands like Flos, B&B Italia, and Louis Poulsen, among others.

 

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