Feminist, fashionable, and fighting for sustainability: Meet India's Anita Dongre

ANITA DONGRE. The fashion designer from India interacts with a worker at her clothing factory on the outskirts of Mumbai. Photo by Laurène Becquart/AFP

"Time is running out. Climate change is right at our doorstep and we all have to do something," says the 56-year-old, whose clothes have been worn by some of the world's most high-profile women including Hillary Clinton, Kate Middleton, Ivanka Trump, Priyanka Chopra Jonas, and Beyonce. Today, she says that of all her accomplishments, she is proudest of her commitment that no woman seeking work will ever be turned away from the gates of the four-storey factory she runs.

Even when she ventured into bridal wear, her advertising campaigns challenged traditional norms and featured women sporting tattoos, enjoying their wine, and paying for their weddings. Her decision to focus on the urban professional woman has seen the brand reap dividends as female spending power increases in India.

On the one hand, Dongre's task has never been easier – when she spoke about environmentally-friendly design more than a decade ago, few paid attention. Today, she says drolly,"I am glad it's finally fashionable to be green"."You can't take a sustainable fabric, cover it with plastic sequins and still call it sustainable.

Source: News Formal (newsformal.com)

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