Stories, a combination of photo, video, music and other add-ons such as emojis, can pique customers' interest in brands, which can later translate into sales, Facebook Philippines country director John Rubio told reporters.
Stories need to "feel real," combining sales, promotions and tips in package that is quick and easy to understand, Facebook said. In the Philippines, 75 percent of respondents in a Facebook-commissioned poll said they use Stories on 3 or more apps at least once a week. Sixty-one percent of Filipino users said they were making more online purchases as a result of using Stories, compared to 64 percent in Asia-Pacific.
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