Facebook is testing ways for creators to make money through Facebook Groups, such as users paying fees for exclusive access to content or conversations within subgroups, the company said on Thursday, November 4.
Facebook, which has in recent years focused on building communities as a tactic to drive engagement on the site, said Group administrators will be able to run e-commerce shops to sell merchandise or create community fundraisers, which could offset the costs of running a Group. The company announced a series of updates to its Groups product during its live-streamed Communities Summit. It said the subgroups feature, which can be free or paid, would allow members to break off within groups to focus on certain regions or topics.
A company spokesperson said Facebook was testing community fundraisers with select Groups and that Groups created in the last 30 days, violate its content rules or frequently share harmful content or misinformation were not eligible.
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