According to a report by Mav Gonzales on 24 Oras Weekend, the company has stated that netizens can no longer conduct or schedule live shopping events on Facebook.
For Nicole, a college student who has been conducting live selling for almost three years, the number of Facebook users who are also her customers is large enough to keep her business thriving. Herrera added that in order to catch customers' interest and encourage them to make a purchase, live sellers must also be engaged and enthusiastic about what they are selling.
“Wala pa rito ‘yung mga nagla-live selling. Marami sa kanila they share their story — they earn P100,000, P200,000, to P300,000 a month. So imagine, pandemic came, mayroong nawalan ng trabaho, o mayroong mga nagnenegosyo. [Live selling] ‘yung bagong avenue o bagong merkado na kanilang pinasukan kaya talagang sumikat. Almost a requirement, that any business should get into actual online selling,” he added.
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