Facebook encourages MSMEs to build brand online

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CEBU CITY — It’s high time for micro, small, and medium-sized enterprises (MSMEs) to start making their presence known online. For Cebu, where the entrepreneurial culture is strong and growing, this is a call that the Department of Trade and Industry Central Visayas (DTI-7) has advocated for several years now in order to help MSMEs […]

John Rubio, country director of Facebook Philippines, says micro, small and medium enterprises can grow their businesses if they use online trends to their advantage. CDND PHOTO / Gresheen Gift Libby

This is also the push of Facebook Philippines as they launched the country’s Facebook Community Boost, a global initiative that aims to equip entrepreneurs with the tools and skills to keep up with the mobile-first market. Rubio said the trend to share stories, which is evident in Facebook’s My Day and Instagram stories, is fueled by the Filipino’s love to share small moments.

 

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