THE volume of e-commerce packaging globally, which was driven by average annual growth of 20.1 percent in the last six years, underscores the importance of manufacturers reducing the environmental damage caused by its production and discarding, according to global trend forecasting firm WGSN.
According to Philexport, the packaging analyst noted in a report, “the three keys to ecommerce packaging are protection [of product], preservation [of environment], and presentation—creating a great unboxing experience for the consumer.” Raath also noted that e-commerce plastic waste figures “closely match” production, showing this type of packaging is almost exclusively single-use.CITING the Organisation for Economic Co-operation and Development , Raath said global plastics recycling is at just 9 percent. This means that the majority of this volume is headed directly to landfill.
“For e-commerce, this means thinner boxes, saving material and shipping labels with no waterproof silicone layer, making them recyclable,” she said.
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