I asked Marisa Dames, organizer of the Ortigas Market who also happens to be president of DTC Promos, Inc., a marketing company with many high profile clients, to share some marketing tips that she encourages vendors to use to generate sales and attract loyal customers. Here they are:
Find opportunities to add value. It can be challenging to stand out in a glutted market, but one easy way to rise above the fray is to add extra value to what you’re selling. This can be in the form of an inexpensive but unique and/or useful freebie. “It is a reality especially now that the competition is so stiff. So you need to add value,” Dames says in Taglish. “We’re always going to encourage a gift with purchase, for example. If you buy this, I’ll give you this for free.
Source: News Formal (newsformal.com)
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