WHILE SELF-ESTEEM is an individual goal for achieving equanimity, the esteem of others, if publicly expressed even as a Viber post, can be a boost to the fragile ego. In a culture that places a high value on the admiration of others, flattery can get you places. The “esteem engine” is always heading somewhereIt is important to flatter effectively and not be perceived as a mere toady whose favorable opinions are devalued due to their generous application even for the unworthy.
Research is critical. The worst sin here is to be out of touch with a person’s present status. Flattering a subject who has just been ousted from a job you are slobbering over is the worst case of inadequate research. The subject is likely to take the attemptedFlattery is seldom considered too excessive or embarrassing by the recipient of the hosannas. Still, when introducing a guest speaker, complements must be moderated.
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