Embracing authenticity: Pepsi’s iconic rebrand challenges individuals to become bolder

After fifteen years, Pepsi introduced a new look to mark its next phase in the Philippines.Societal norms can put significant pressure on people to conform to specific standards. Displaying a more confident version of yourself can be seen as an act of courage, and being authentic requires bravery to differ from the crowd. In today's world, expressing oneself is not only empowering but also a testament to one's character strength.

During the Pepsi Pulse 2023 event, held at the Mall of Asia Concert Grounds on Oct. 8th, Pepsi unveiled its new logo to keep up with the times and better connect with younger consumers.Pepsi's new logo celebrates its audiences' embrace of individuality and authenticity. Inspired by previous Pepsi logos, the new design retains the brand's signature colors of red, blue, and white but with a brighter shade, incorporating a bold “PEPSI” at the center.

“Follow your passions, be bold, don’t be afraid to be different. And as what we have said, be your most authentic self, and be loud and proud about it just like our new logo,” Steve Romasanta, senior director for Brand Marketing Asia, shared the message that the brand wanted to convey to their consumers. Overall, the new Pepsi logo represents a bold and modern approach that resonates with the youth, encouraging consumers to embrace their unique selves and be authentic.

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