The new handle comes as the social media giant tries to fend off one its worst crises yet and pivot to its ambitions for the “metaverse” virtual reality version of the internet that the tech giant sees as the future.“We’ve learned a lot from struggling with social issues and living under closed platforms, and now it is time to take everything that we’ve learned and help build the next chapter,” Zuckerberg said during an annual developers conference.
Facebook critics pounced last week on a report that leaked the rebranding plans, arguing the company was aiming to distract from recent scandals and controversy. “Facebook thinks that a rebrand can help them change the subject,” the group said last week, adding the “real issue” was the need for oversight and regulation.
Facebook has been hit by major crises previously, but the current view behind the curtain of the insular company has fueled a frenzy of scathing reports and scrutiny from US regulators.
Changing the name won't change the fact that Facebook has committed deliberate violations related to privacy and actively involved in political and social turmoil in many countries as well as deprived many of voicing their suffering.
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