The participants were asked to report their responses to each label, and either immediately after the experiment or six weeks later, answered further questions to see how much they remembered about the information they were given, how high they thought their own risk was related to smoking, and the likelihood of them quitting in the next 30 days or the next year.
“People who had better math skills remembered more of the scary numbers about smoking risks that we gave them, and that made a difference,” said the study’s lead author Brittany Shoots-Reinhard. “These results may help explain why many studies find that smokers who are more educated are more likely to successfully quit,” she added.
“Smokers who are less numerate tend to have a very superficial knowledge about the health risks of their habit,” said Shoots-Reinard.
AFP Might be
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