MANILA - Jollibee Foods Corp chairman Tony Tan Caktiong said Friday the group's brands Coffee Bean & Tea Leaf as well as Smashburger could be profitable by 2021 as "improvements" are being implemented.
"All these initiatives will drive profitability and sales... we expect Coffee Bean's performance to improve by the fourth quarter of this year and become profitable by next year 2021," he said. There is also synergy between CBTL and JFC's own coffee brand Highlands Coffee, which is the current "dominant market leader" in Vietnam.
My kind of burger.
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