Chinese snap up used Rolexes, Birkins to satisfy luxury cravings amid slowdown - BusinessWorld Online

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Chinese shoppers are snapping up used luxury items to satisfy their cravings amid the economic slowdown, indicating a significant change in China’s $74 billion luxury goods sector, where the second-hand luxury sub-segment has been slow to take off.

The former venture capitalist is seeing a surge in people looking to sell their Hermes Birkin bags or Rolex watches to raise cash, as well as a jump in interest from belt-tightening shoppers.

The trend indicates a significant change in China’s $74 billion luxury goods sector, where the second-hand luxury sub-segment has been slow to take off versus other markets such as Japan and the United States due to a preference for newness and fears of unsuspectingly buying a fake. China’s second-hand luxury market is tipped to grow to $30 billion in 2025 from $8 billion in 2020, consultancy iResearch said late last year. New estimates from this year are yet to be released.Office worker Wang Jianing is exploring buying second-hand luxury products, given the economic climate.

Besides ZZER, other top platforms are local names, such as Feiyu, Ponhu, and Plum. Each of them drew tens of millions of dollars in venture capital funds in 2020 and 2021 with an eye to improving authentication practices, widening customer reach and, in some cases, moving from online-only to online-offline models.

 

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