Chinese knockoff raid jolts a global throng of fake-fashion influencers | Conrad Quilty-Harper

Christmas came early last year for Brandon Lee King, a youthful online influencer who lives near Birmingham, England. An eagerly awaited shipment of luxury goods arrived just in time for the festive season, and like many of his peers, he was keen to show off his haul.

Earlier this month, Chinese authorities raided Pandabuy’s offices in Hangzhou and several warehouses, seizing goods amid allegations that it was distributing massive amounts of knockoff shoes, clothing and watches. Anti-piracy advisory firm Corsearch, which aided in a UK police investigation of branded products on the site, found none to be legitimate.

Coordinating the six-month probe that led to the crackdown wasn’t easy: UK police are limited on what they can share with foreign governments, according to Detective Inspector Andrew Masterson of the City of London Police Intellectual Property Crime Unit. Nike Inc., Adidas AG and Supreme were among the rights-holders involved with the Pandabuy probe, people familiar with the matter said, asking not to be named discussing sensitive investigations.

Nike has taken aim at Pandabuy before—in December, it sued New Hampshire YouTube influencer Eben Fox for promoting his purchases on the site to 120,000 followers on TikTok, and accused him of marketing knockoff versions of its shoes.

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