Chicken wings are hot. Big restaurant chains are paying attention

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America's love for chicken wings has only grown during the pandemic. And big restaurant chains from Applebee's to Domino's want in.

Shares of Wingstop, a chicken wing chain with nearly 1,300 restaurants nationwide and roughly 160 locations abroad, have popped nearly 60% this year. Morningstar restaurant analyst R.J. Hottovy said in a report last week that the chain is among restaurants that have"separated themselves from the pack in recent months."

Smaller wing chains have seen growth, too. Wing Zone, which has about 70 locations in the United States, has seen sales spike about 25% from March to September compared to last year. Wings have been becoming more popular in recent years, said Peter Saleh, restaurant analyst with BTIG. But growth has accelerated during the pandemic because chicken wings are great for delivery and feeding groups of people.

And Brinker International, which owns Chili's and Maggiano Little Italy, recently launched"It's Just Wings," which is available via delivery platform DoorDash and has a limited menu: wings, a variety of sauces, curly fries and, for dessert, fried oreos with chocolate sauce.

 

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