Cash back incentives helping expand e-commerce in PH

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You may not be able to turn back time but you can get back money that you spent. With Shopback Phil’s annual 9/9 Shopfest sale, you can get up to 40 percent cash back from the amount you spent shopping online. [Brand news]

Is there any doubt that Filipinos love to shop? The Philippines, for one, is the country that spent the most time online daily this year, according to the 2019 digital report of We Are Social and Hootsuite.

One of the most compelling reasons is Shopback, an innovative cashback rewards program that returns up to 30 percent of money spent on online shopping. Users should enter partner e-commerce sites through the Shopback app in order to enjoy these rewards, and they can claim the money they earn back through transfer to their online bank account, mobile wallet GCash, or PayPal.

"The reputation of Filipinos for being online-savvy is once again affirmed by the phenomenal growth we've experienced in just a couple of years since we launched Shopback in the country," said Karoline Santiago, partnerships head of Shopback in the Philippines. Top items purchased through Shopback provide a peek into the online shopping habits of Filipinos these days. Prepaid load and gaming pins lead the list, followed by electronics and products for moms and babies. Travel packages, tours and hotel accommodations come next. The rest are a myriad of everyday essentials, from foodstuff such as brownies to toiletries such as mosquito repellant.

"Incentive programs such as cashback reward is a vital evolution in e-commerce that will help expand the sector even further, especially in markets such as the Philippines where there is high mobile penetration and Internet usage rates," Santiago said.

 

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