Canadian buyer aims to improve Pornhub owner's reputation

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Solomon Friedman, partner at Ethical Capital Partners, says MindGeek's proprietary online safety tools were highly sophisticated and could be applied outside the adult industry.

TORONTO, Canada – Ethical Capital Partners this week bought Pornhub owner MindGeek, its first ever acquisition, with the aim of improving the internet platform’s reputation, the young Canadian private equity firm’s partners said on Friday, March 17.

“The big players – the Facebooks, the Twitter, Reddit – they cannot touch what MindGeek has had to do in order to keep what is adult content safe and secure.” A French government minister said on Friday he will meet the new owners of Pornhub to ensure minors are protected and that the site does not break any laws.

Source: News Formal (newsformal.com)

 

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