Campaign celebrating Songkran drives new interactive trends among LGBTQ+ members

Revelers take part in mass water fights on the eve of Songkran, or Thai New Year, on Khao San Road in Bangkok on April 12, 2024. AFP

In HeeSay’s offline booth set up during GCircuit, Asia’s largest gay-focused Songkran event, participants are encouraged to capture their laughter via instant cameras and post the photos on the bulletin board. “Under the ‘LivelyLaugh’ campaign, we look to enhance the connection among LGBTQ+ people and encourage them to showcase and express themselves more bravely. This event not only tallies with Thailand’s well-known title as ‘the Land of Smiles’, but also fits what HeeSay’s slogan ‘Live, Love and Laugh Together’ has been delivering.” the Market Head of HeeSay Thailand added.

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