outsourcing has seen the Philippines rise as a dominant player. However, a startling statistic unveils that 58% of outsourced programs don’t meet their financial or CX objectives. What’s behind this? A closer look reveals a multitude of factors., notes, “In my nearly four decades in the global contact center industry overseeing a myriad of outsourcing projects, a consistent pattern has emerged.
Ralf Ellspermann, CSO of Cynergy BPO, concurs with Maczynski, noting, “The prevalent misconception in outsourcing is that all vendors are of the same caliber. Decades in the field have equipped me to distinguish genuine prowess from mere posturing.” The combined insights from Maczynski and Ellspermann, honed over extensive frontline experience on both the provider and client sides, provide Cynergy BPO with a unique perspective.
Additionally, embarking without a clear outsourcing or CX strategy can be a recipe for disaster. Maczynski adds, “Having a robust strategy is essential. Absent clear goals and benchmarks, even well-intended collaborations can meander aimlessly.” A lack of strategic vision and approach complicates the measurement of success, leaving companies without clear direction.
Cynergy BPO’s leadership, boasting unparalleled industry experience, stands as its unique strength. The combined knowledge of Maczynski and Ellspermann, traversing from startups to Fortune 500s, offers clients invaluable guidance.
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