In 2020, Seiko released a watch inspired by the Tubbataha Reefs. The year after, it released a watch inspired by the Philippine sunrise. In both instances, the brand donated a portion of the sales to causes, such as in marine conservation.
There are only 1,000 pieces in the market, with special packaging in red and a box with an eagle head etched in gold. The watch was launched during an Oct. 26 dinner in Makati. During the launch, Mr. Dy announced that Seiko has adopted a Philippine Eagle in Davao through the Philippine Eagle Foundation. The eagle is named Eiko, which apparently means “flourishing or prosperous child.”
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