Fans of the boy groups BTS and Seventeen are in for some treats as the Philippines will be the 3rd stop in South East Asia to open an ‘IN THE SOOP’ pop-up store last July 1.
Located in SM Mall of Asia, Pasay City, the pop-up store showcases a wide range of merchandise under the theme ‘IN THE SOOP,’ a South Korean reality series featuring the world-renowned boy groups BTS and Seventeen in their special encounters with nature during their breaks away from their idol schedules.
‘IN THE SOOP,’ operated by HYBE, launched its first leg in Seoul last September 2021 and recently opened pop-up stores in Singapore and Malaysia in Southeast Asia. The store will be open to the public for a limited time from July 1 to October 1 and in one location only. The Philippines showcase will bring hundreds of exclusive merchandise featured in the reality series, including apparel used by the idols. Kpop fans, especially ARMYs and CARATs, are also expected to enjoy the calm and nature-like set-up of the pop-up space and will also get to shop the ‘PERMISSION TO DANCE’ and ‘TINYTAN’ merchandise collection.
To find out more about this pop-up store and its upcoming releases, visit or follow @morningKall on Facebook, Instagram, and Twitter or stay tuned for announcements through SM Mall of Asia’s social media pages or check the hashtags #in_the_SOOP_PH #in_the_SOOP.
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