Brands should force Twitter to uphold content policies under Musk, advocacy groups say

In a letter sent to brands Tuesday ahead of the 2022 NewFronts digital advertising conference, more than two dozen civil society groups said marketers should secure commitments from Twitter to retain its most critical policies, including on civic integrity and hateful conduct, and threaten to withdraw funding if Twitter does not comply.

The letter, first reported by CNN, urges advertisers to make their next ad deals with Twitter contingent on changes to platform policy under Musk. As advertisers prepare to negotiate forward-looking contracts with Twitter this week during the NewFronts conference, they can preemptively protect themselves from any damage to their brands resulting from Musk's eventual takeover, said Angelo Carusone, CEO of Media Matters for America, one of the organizations behind the letter.

Other organizations spearheading the letter campaign include the technology advocacy organization Accountable Tech and the feminist group UltraViolet. Meanwhile, the Center for Countering Digital Hate, the National Hispanic Media Coalition and the digital rights group Free Press also signed the letter in support of the effort.

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