BINI eyes global stage

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BINI is more proud than pressured to represent Original Pilipino Music (OPM) on a global stage.

The girls of Bini are launched as the new endorsers of fast food giant Jollibee during the event, ‘Cheesy Yumburger Best Fest,’ at Trinoma. The eight-member group — composed of Jhoanna, Aiah, Colet, Gwen, Maloi, Mikha, Sheena, and Stacey — have also expressed their heartfelt gratitude to their fans, also called Blooms, whose strong support has been instrumental in their three-year journey to becoming the leading P-pop girl group.

By March this year, they were recognized as the first Filipino pop group with the most monthly listeners on Spotfiy and the first to top the Billboard Philippine Songs chart. Gwen, another member, stressed that they’ve always tried to incorporate Pinoy culture into their music and performances. To recall, their pre-debut song was their dance version of the Smokey Mountain hit Da Coconut Nut.

They were officially introduced as the new faces of the brand’s Double Cheesy Yumburger last June 17 at the TriNoma Mall Activity Center in Quezon City. During the event dubbed as “Cheesy Yumburger Best Fest,” attendees and guests got a first look at BINI’s 47-second music video commercial for the fast food brand, which reworked and featured the group’s viral hit Pantropiko.

The girls, sans Aiah, also interacted with fans in a mini dance-off on stage, highlighting the key choreography from BINI’s TV commercial.

Source: Entertainment Trends (entertainmenttrends.net)

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