BDO, Jollibee, Mang Inasal, Puregold listed valuable brands

Puregold is among the most valuable brands in the Philippines, according to London-based independent brand valuation consultancy agency Brand Finance.Companies from the banking, telecommunications, fast food, real estate and retail sectors figured prominently in the Brand Finance Philippines 30 2024 report.

BDO ranked as the most valuable brand, clocking in 14-percent increase in brand value. It outranked fast-food giant Jollibee and telecommunications company Globe Telecom. Brand Finance is the world’s leading independent brand valuation consultancy. Brand Finance was set up in 1996 with the aim of ‘bridging the gap between marketing and finance’. Brand Finance Philippines is managed under Brand Finance’s regional headquarters in Singapore.

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