Barbie maker Mattel reports big loss on weak sales

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Mattel suffers a $210.7-million loss in the 1st quarter of 2020 as coronavirus shutdowns hurt toy sales.

and Thomas & Friends, suffered a $210.7-million loss in the 3-month period when revenues fell 13.8% to $594.1 million.in the wake of the coronavirus and the uncertain timing on an economic rebound.

The company said its manufacturing and distribution capacity had been"largely restored," including in toy-producing center China, where some activity had been frozen earlier in the year during that country's coronavirus outbreak. Sales of Hot Wheels toys rose 1%, but all other major products fell. This included dolls, which is home to Barbie and American Girl, where sales fell 11%.Despite weakness expected to continue into the 2nd quarter,"we are planning for increased demand for our products in expectation of a much-improved 2nd half and holiday season," said chief executive Ynon Kreiz.

 

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