of banning all texts with website links, said Friday, September 30, that “a wholesale prohibition on the sending of links via SMS would cripple our customers’ ability to connect with their business networks and community.”
“Upon closer study, however, we decided to forego this approach. Notably, neither the National Telecommunications Commission nor the National Privacy Commission has ordered the ban on clickable links in SMS,” said Angel Redoble, chief information security officer of PLDT and Smart. “We believe that smishing is best fought with nuance, by wielding a scalpel and not an axe. We are taking a multi-pronged approach on targeted smishing,” said Leah Jimenez, chief data privacy officer of PLDT and Smart.
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