In a regulatory filing, Balai ni Fruitas said the acquisition — covering Sugarhouse ’s intellectual property, technical know-how, delivery, commissary, and store equipment — is set to take place by May 1, 2024. The transaction cost was not disclosed. Sugarhouse started in 1983 and is known for its cake offerings, including its Chocolate Truffle and French Apple Pie, along with breads, pastries, and meals.
Similar to the past acquisitions of the House of Fruitas, we will invigorate the brand and seek to bring it to new heights,” he added.Balai ni Fruitas is a majority-owned subsidiary of Fruitas Holdings Inc. It ended 2023 with over 50 stores and three brands in its portfolio: Balai Pandesal, Buko ni Fruitas, and Fruitas House of Desserts.Fruitas Holdings Inc.
Sugarhouse
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