Nobody’s nose knows Nissan in Japan quite like Ryunosuke Ino’s. Ino, a Nose of Nissan or smellmaster — designated a “meister” — is responsible for checking the aroma of new vehicles. Also, so that the passenger experience is literally a breath of fresh air, he also checks car air conditioning systems and how vehicle smells can change over time.
Studies also show humans rely more on their eyes but can perceive tremendous numbers of different smells that can also leave a lasting impression. For Ino, it’s not just the critical first impression but how we perceive smells within the cabin during the drive. Seats using the same materials are evaluated individually, as they may come from different suppliers with unique production processes. Ino’s team aims to ensure the cabin’s pleasing atmosphere is enjoyed by all occupants, so work extends to parts suppliers making the fabrics, adhesives and polymers used in Nissan vehicles.
“Some experts have their own way of reaching a baseline, such as smelling coffee beans, to calibrate. In my case, I reset my nose by smelling my arm near my elbow. This is familiar, so it prepares me to detect new scents.”
Source: Car News Wire (carnewswire.net)
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