ASMR YouTubers fight testing fears with COVID roleplay videos

A masked woman rustles around, pulling on medical gloves, then holds what looks like a long Q-Tip up to the camera.

Giulia Poerio is a psychology lecturer at the University of Essex who specializes in ASMR. “Quite often you see themed videos going along with whatever’s trending. So, at Halloween you’ll see ASMR Halloween videos,” she told me. Now, she said, we are seeing a rise in pandemic and medicine-related clips.posted in April, an influencer with the username Angel ASMR runs through a list of COVID-19 conspiracy theories.

, which includes its own COVID-19 swab test clip, now has 1.9 million views. Pontbriand often asks her medical student boyfriend to help lend authenticity to her work. “By making people feel good at the same time as giving them the information, it could be that information is getting through,” said Poerio.

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