https://www.bworldonline.com/arts-and-leisure/2021/12/13/416878/a-scrappy-brand-makes-it-to-british-vogue/The whole experience will be quite sensorial with food and the aforementioned brands, but even the music has been planned to stimulate the senses, with a soundtrack by Tarsier Records.“It feels safer to hold it down here,” said ArteFino co-founder Cedie Lopez-Vargas . “The spaces are more open,” she said, citing safety concerns that are still present with the ongoing pandemic.
One may think these lifestyle fairs are simply filled with baubles to fill the closets and tables of wealthy homes , but Ms. Lopez-Vargas thinks that these activities, showcasing small businesses with products made by artisans, serve a higher purpose. “It gives hope. I think that’s key. We’ve always felt that ArteFino inspired hope, for artisans. People who can only do two or three pieces at a time. It’s a platform, it’s advocacy.
She notes that many small businesses aspire to be exporters, but Ms. Lopez-Vargas notes, “There are a lot of small businesses that would not make it as exporters… we direct ourselves towards the local market.” Exporters usually look for sameness and consistency, but then, “Everything is handcrafted.”
She points to ArteFino habitué Zarah Juan, whose pieces are made with indigenous fabric and beadwork. Apparently, she makes shirts, then sends the beaders home to work on them. Each piece therefore becomes unique, away from an assembly line. “When each piece comes back, it’s all different.”ArteFino was founded in 2017, by Ms. Lopez-Vargas, Susie Quiros, Marimel Francisco, Mita Rufino, and Maritess Pineda. Ms.
“We put so much heart and soul into what we do. It comes to life with us Filipinos,” she said. “You want to be able to keep that hope alive. They can do it —
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