It also represents a serious push by tech giant Kakao Corp. to become a dominant force in entertainment. Apart from backing MAVE:, Kakao launched a 1.25-trillion-won tender offer last week to buy South Korean K-pop pioneer SM Entertainment.
Kakao has said earlier that it has invested 12 billion won in Metaverse Entertainment, a subsidiary it formed with gaming firm Netmarble Corp to create MAVE:.MAVE: is an “ongoing” project to explore new business opportunities and find ways to work around technological challenges, said Chu Ji-yeon, who heads Metaverse Entertainment.The concept is not new in South Korea.
With the aid of an AI voice generator, its members can speak four languages—Korean, English, French and Bahasa. But they can’t speak in response to prompts and have to rely on scripts prepared by humans. Experts say the COVID-19 pandemic aided the growth of such virtual characters, as many K-pop companies pivoted to online content to satiate home-bound fans.
Source: Entertainment Trends (entertainmenttrends.net)
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