Apple said on Thursday, January 28, that new privacy pop-up notifications will start appearing on most iPhones as soon as"early spring," a requirement that major digital advertising firms such as Facebook have warned will harm their businesses.
Apple announced the move last June but said in September that it would delay the change to give digital advertisers more time to adjust. On an earnings call on Wednesday, Facebook executives told investors that the change could start hurting the company's revenues in the first quarter, with Chief Executive Mark Zuckerberg accusing Apple of having"every incentive to use their dominant platform position to interfere with how our apps and other apps work."
Source: News Formal (newsformal.com)