Apple rolls out Macbooks with new M2 chips in rare January launch

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Apple on Tuesday, January 17, unveiled MacBooks powered by its new and faster M2 Pro and M2 Max chips in a surprise launch weeks ahead of its usual schedule.

, which it debuted last year, is an outgrowth of the tech giant’s decision in 2020 to use semiconductors designed in-house after 15 years of relying on Intel’s technology.

The new Macbook Pro models were expected for months, but supply-chain issues meant the launch was delayed from last year to early 2023, Bloomberg News “This is all connected to the delayed chipset transition… With it being delayed, Apple has been faced with the questions to wait for the traditional, expected launch or actually do something a bit unexpected,” said Canalys analyst Runar Bjørhovde.

Shares of Apple rose about 1%, outperforming a broadly weaker market. The stock lost about 27% in 2022, its biggest fall since the 2008 financial crisis. The company, which gets its chips manufactured by Taiwan’s TSMC, replaced chipmaker Nvidia as one of the top ten semiconductor vendors by revenue last year, according to a Gartner report on Tuesday.

 

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