Apple fell to fourth place in global smartphone sales, shipping 35.3 million iPhones in the second quarter compared to the 36.2 million units shipped by Oppo, according to a report from IHS Markit this week.
"Apple continues to face challenges in terms of unit shipments -- a trend that is unlikely to be fixed soon," IHS smartphone research and analysis director Jusy Hong said in an online post. Huawei, meanwhile, saw smartphone shipments rise despite the overall market contracting and US-China trade tensions, market trackers reported.Huawei -- considered the world leader in superfast fifth-generation, or 5G, equipment and the world's number two smartphone producer -- has been blacklisted by US President Donald Trump amid suspicions it provides a backdoor for Chinese intelligence services. The company denies those charges.
The combined global smartphone market share of Chinese firms Huawei, Oppo, Vivo, Xiaomi and Realme reached a new high of 42 percent in the second quarter, according to Counterpoint. Apple has been striving to wean itself off its reliance on iPhone sales with a focus on services, digital content and related gadgets.
The company delivered strong growth from digital content and services including Apply Pay and Apple Music, along with wearables and accessories like the Apple Watch and Air Pods.
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