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Apple leaps into AI with an array of upcoming iPhone features and a ChatGPT deal to smarten up

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CUPERTINO, California (AP) — Apple has jumped into the race to bring generative artificial intelligence to the masses, spotlighting a slew of features Monday designed to soup up the iPhone, iPad and Mac.

Associated PressCraig Federighi, Apple's senior vice president of software engineering, speaks during an announcement of new products at the Apple campus in Cupertino, Calif., on Monday, June 10, 2024.

"All of this goes beyond artificial intelligence, it's personal intelligence, and it is the next big step for Apple," CEO Tim Cook said. Beyond allowing Siri to tap into ChatGPT's storehouse of knowledge, Apple is giving its 13-year-old virtual assistant an extensive makeover designed to make it more personable and versatile, even as it currently fields about 1.5 billion queries a day.

Apple's goal with AI"is not to replace users, but empower them," Craig Federighi, Apple's senior vice president of software engineering, told reporters. Users will also have the option of going into the device settings to turn off any AI tools they don't want. Despite that negative reaction, Wedbush Securities analyst Dan Ives asserted in a research note that Apple is"taking the right path." He hailed the presentation as a"historical" day for a company that already has reshaped the tech industry and society.

Monday's presentation marked the second straight year that Apple has created a stir at its developers conference by using it to usher in a trendy form of technology that other companies already had employed.

Source: Tech Daily Report (techdailyreport.net)

 

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